The business challenge
Prospective learners and parents need to understand the learning offer and find a suitable next step. The introduction must feel welcoming while making programs and trial opportunities easy to identify.
Selected work
Chinese Elite Academy
An approachable Mandarin education website bringing the academy’s learning proposition, program discovery, and trial-class entry points into a coherent presentation.
Our approach
We paired a direct Indonesian headline with a concise learning explanation. Program discovery and the trial-class action receive separate entry points, so visitors can explore before deciding to enquire.
What we delivered
The supplied design brings together academy identity, a clear opening message, program navigation, trial-class CTAs, and supporting learning information. These elements create a structured first impression for learners and parents.
- Website design
- Content structure
- Customer journey
Behind the website
The content hierarchy moves from the purpose of learning Mandarin to the available ways to explore the academy. Program and registration labels organize the journey.
Design decisions
Warm cream, dark typography, and restrained red accents create an approachable tone. The classroom image in the supplied design adds context, while short labels and distinct buttons help visitors scan the page.
What the work enables
The design makes the academy’s proposition and next steps easier to see. It provides a basis for presenting programs and receiving interest.