The business challenge
International buyers need to understand what the business sources, where it operates, and how to begin a conversation. A broad trading offer needs a precise introduction rather than an ambiguous company presentation.
Selected work
FasterHZ
A business website presenting China-based sourcing and automotive spare parts to international buyers, with clear company, product, and quotation entry points.
Our approach
We gave sourcing and automotive spare parts priority in the headline, followed by a concise explanation of the business and its markets. The visible navigation separates company information, products, and contact.
What we delivered
The design combines the existing FASTER identity, a direct sourcing proposition, an organized top-level navigation, and a prominent quotation CTA. The supplied screenshot shows the hierarchy of these elements.
- Website design
- Content structure
- Customer journey
Behind the website
Content organization gives the website a commercial structure: establish the company’s role, introduce product relevance, then offer a next step. The quotation entry point is part of this journey.
Design decisions
The existing red identity carries through to the quotation button. A wide trade image supplies context, while restrained navigation and a centered headline keep the business proposition prominent.
What the work enables
The website gives buyers an accessible introduction to the company’s sourcing focus and a visible way to request further information.